Despite paying more than half a billion dollars to acquire Barstool, PENN Entertainment s Barstool Sportsbook brand lagged in national market share, something the company hopes is vastly improved with its recently announced partnership with ESPN to launch . Let s not forget that ESPN Bet will have a similar welcome offer to compete against the big sportsbook brands, be sure to visit our page for more on this.
ESPN and PENN Entertainment today announced an agreement to in 16 states where PENN is licensed to operate. Barstool Sportsbook will be rebranded as ESPN BET as the sports betting operator moves forward in the fall.
PENN Entertainment agreed to pay $1.5 billion to ESPN over the initial 10-year term and grant ESPN approximately $500 million of warrants to purchase …